Have you wondered what made society change so drastically over the past few years? What made people do things they never would have dreamed of before the COVID crisis? What turned friends, families, and colleagues against each other? The world seems to have turned upside down. Documents and announcements made by governments and health authorities confirm that officials around the world used psychological techniques to influence our actions and our attitudes. The CCCA’s Mental Health Research Committee has created a printable brochure outlining some of the techniques used to influence Canadians. References are included. Please share this resource.